“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”
Competing against the MINI elves to get the most number of people into a Countryman was Petrina Gentile, an award-winning journalist and one of few women covering the automotive industry in Canada.
All the action will be accessible by video and photography on the MINI Canada Facebook page for fans living across the country or unable to make the trip downtown. Anyone interested in entering the contest or viewing the all-new MINI Countryman can visit www.facebook.com/MINI.canada. For more information on MINI, please visit www.mini.ca