MINI Elves hit the Streets of Toronto
MINI Contest has Huge Festive Cheer

Toronto, ON - MINI Canada took its Facebook contest to the streets of Toronto with the help of eight holiday elves, three all-new gift-wrapped MINI Countryman models, a celebrity host and some rockin’ tunes – all in the festive spirit of making new friends.

MINI Canada is inviting its Facebook fans to see how many friends they can fit into the all-new MINI Countryman – virtually speaking – with a chance to win one for a year when they arrive in Canada this January.

MINI is using the contest to spread some holiday cheer and make new friends. In Toronto, eight tireless elves worked their way through the downtown core visiting various “festing spots” where they offered people a chance to experience the all-new MINI Countryman and to sign up for the Facebook contest. The contest runs until December 30th and the winner will be announced on January 12th.

“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”

Competing against the MINI elves to get the most number of people into a Countryman was Petrina Gentile, an award-winning journalist and one of few women covering the automotive industry in Canada.

All the action will be accessible by video and photography on the MINI Canada Facebook page for fans living across the country or unable to make the trip downtown. Anyone interested in entering the contest or viewing the all-new MINI Countryman can visit www.facebook.com/MINI.canada. For more information on MINI, please visit www.mini.ca