“’Ram Country’ showcases the best of online marketing and programming by providing relevant and entertaining branded programming at mass scale,” said Jeff Bronikowski, head of Yahoo! Music. “Country music represents an ideal platform for Ram Truck to reach its target audience and build brand loyalty. It is this type of personalized, content-rich programming that allows Yahoo! to be the center of people’s online lives.”
“When the Ram Truck brand was formed, we made a stronger commitment to better understand our customer so that we could connect with them on a deeper and more personal level; ‘Ram Country’ is an example of how we are staying true to that commitment,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Through our partnership with Yahoo!, the Ram Truck brand will be able to use the website as a vehicle to define and communicate the Ram Truck lifestyle as well as deliver information and messages about our products.”
“Ram Country” offers country music fans an unprecedented way to connect with their favorite artists. The website spotlights a range of artists through a compelling mix of video programming, news, photos, and promotions.
Yahoo! will produce reality-based video programming for the site, such as:
Going Home, a docu-reality series featuring a country music artist in his or her hometown.
The Studio, a program in which a country artist performs three songs in the official “Ram Country” Studio.
Music With a View, a scaled-down acoustic performance series that takes place outside in a natural setting.
Country Covers, a program in which a current artist covers a classic country song or another song by a contemporary artist.
Another Side Of, a reality segment that looks into a day in the life of a country artist – giving fans a unique view into what the artist does in his or her spare time and overall lifestyle.
Through its expanded original content and genre-specific focus, “Ram Country” represents the next step in the evolution of music-themed branded programs created by Yahoo! for national advertisers. In recent years, Yahoo! Music created successful music-driven programs such as live concert series and Pepsi Smash!, a youth-targeted music series. “Yahoo!: Ram Country” builds upon Ram Truck’s overall comprehensive marketing and advertising strategy for its brand, which is designed to help it connect with its customer on a deeper, more personal level.
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
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About Ram Brand:
With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.
The Ram Truck brand added to its award-winning truck lineup with the introduction of it all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.'s (SVI) 2009 Total Quality Index(TM) (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.
The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.
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